Soft Power

If you haven’t yet watched the beautiful, cheesy, romantic, tropey, mental pleasure cruise that is Amazon Prime’s weekend film release, Red, White, and Royal Blue, based on the novel by Casey McQuiston, go do that now. Then come back. You’re welcome.

First of all, as a connoisseur of the romantic comedy and a former screenwriter, I’m so happy they made this. Every iteration of romance deserves representation on screens of all sizes. But it’s truly a story for everyone in the time-honoured tradition of all enduring romances, without feeling like a remake or a rehash of anything else. It’s a gay couple that gets to be gay without pedestal equality or a ‘this is for them’ mentality. Sexual health and HIV prevention are discussed as casually as birth control pills and Plan B. It happens to be gay, and everyone will like it.

There are a couple of other equally important things that it does really well. Yes- love stories, international relations, and global civil rights are equally important. I said what I said. 

As the former head of PR and politics for a British consulate in the US, it was 0% surprising that I watched this film the minute it was released, and while I expected a good ‘special relationship’ joke and some fun with cultural stereotypes on both sides of the pond I was NOT ready for the public diplomacy masterclass that was served up, for those in a position to hear it. If, say, you’re aware that the UK and the US haven’t had a functional free trade agreement since Brexit, despite going a highly publicised five rounds of negotiations in 2020, then the discussion of a deal between first female President, Uma Therman, and the female PM of the UK is a rather epic burn. In the fictional world, the biggest hurdle to establishing global digital financial standards and critical mineral trading is a snafu with a big cake. Out here in reality it’s a snafu with big egos while both sides publicise gutless MOUs and the largely decorative Atlantic Declaration, until some real rope is fit to be tied between the home of the scone and the land of the free gift with purchase. Turns out one is a lot easier to ice over with a tandem story hour than the other (is it too soon to use ‘story hour’ innocuously again?). It’s simply factual at this point in time to say that Brexit has been bad for British trade. And I, for one, would like to see Jaffa Cakes on American shelves. BUT, Henry and Alex can help.

The UK and the US have some sparkling public diplomacy gems to work with. And in recent memory they’ve been languishing in a box. The Royals are an obvious draw. For every wedding and Jubilee the American public rediscovers the fascinator and remembers they don’t like scones that much (because they’re making them wrong). RWRB, as the kids are calling it, serves up all the royal sparkle from the first frame and Nicholas Galatzine’s Prince Henry gives us all the tortured gilded cage vibes we held close with Prince Harry with the added angst of a gilded closet; with a King leaning on the door. In an interview, the lead actors said that it felt important to see these men not only struggle, but to see them in positions of power and massive influence setting a standard for equality and acceptance (I’m paraphrasing). That’s a rather well shot arrow into the gaping hole of protections for queer people in both countries.

A little over a year ago, the UK’s much lauded ‘Safe To Be Me’ conference – its first-ever international LGBT+ conference as the nation attempted to show leadership in supporting queer safety in the workplace globally – was very abruptly cancelled very last minute. Boris Johnson refused to include trans people in the government’s ban on conversion therapy. Over 100 organisations and sponsors pulled out and the event was cancelled. In the US, we’ve had the pulse shooting and just, like, FLORIDA. And more recently the Supreme Court let the queer community know that it’s a-okay to discriminate against them.

Alex’s speech in the White House press room, after the couple is forcibly and publicly outed, in RWRB is beautiful and poignant but also reminds us of all the things both governments are not saying to us. That no matter who you love, or make out in a polo shed with, you are a person deserving of respect and privacy and safety and healthcare and kindness. For what it’s worth, there are very dedicated people on both sides of the Atlantic working hard to make space for diverse voices and enact real change and I’m very proud of my work in this area that I did while working for the British government. It simply isn’t enough.

More immediately on this path to constitutional change (with or without the monarchy), is the very simple lesson that forging bilateral relationships and engagement can be fun. It can be silly, and pretty, and easy, and based on nothing more than a cowboy hat or a rather fit statue at the V&A, and still have immense value and potential. On the inside, this is reluctantly referred to as ‘soft power’ but it’s the kind of low hanging fruit you can bake a whole pie out of. And Red, White, and Royal Blue certainly serves it hot.

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