Yes, I’m aware the wordplay does not completely work. But the sentiment stands true. There is nothing ladylike about elbowing your way to an eighteen dollar sweater at five in the morning. There is no reason to pay more for something than you have to, but the value of your time and character also have to be accounted for. The spirit of gift-giving is to think about the people in your life you want to show appreciation to and what it is in your power to give them that they might like.
The spirit is not to dive in to the dollar bin grabbing everything within reach, only to decide later which unfortunate cousin is going to get a battered copy of Die Hard, and who gets the stuffed reindeer with the jingle hat. Shopping on Black Friday is not relaxing, so you can’t even claim retail therapy.
The only ladylike way to shop on the Friday after Thanksgiving (the day after you have dedicated a whole uninterrupted twenty four hours to connecting with friends and family whilst consuming twice your body weight) is online. There are some incredible sales, that no reasonable person can expect you to ignore, but the pursuit of a bargain should not take over your brief respite from work and other distractions. Pick a time to commit yourself to the pursuit of a reasonably priced coat, or set a cellphone alarm for that Amazon lightning deal you just can’t miss, but limit it to an hour or two. Then read a book, curl up and watch a movie, or even take a walk with your aunt or other relative you don’t get to see very often.
As we get older, and advertising agencies get evermore overeager during the holiday season, we seem to forget that celebrating is meant to be about spending time and making memories with those we love. Whether it’s taking the time to tell one another what you’re thankful for, or making sure gifts are both thoughtful and personal, make sure you take full advantage of your time away from the obligations of work to play a little bit.
If your idea of play happens to include a quick tirade through Target with your mom, then so be it.
Happy Thanksgiving! And Happy Hanukkah!